A WhatsApp campaign can feel personal because it arrives in a personal channel. That also means irrelevant campaigns feel louder than irrelevant email.
Relevance starts before the message
The best copy will not save a campaign sent to the wrong people. Start by deciding who should receive the message and why it matters to them now.
Useful campaign segments - Customers who asked about a specific product - Customers who bought recently - Customers who abandoned an order - Customers due for a booking reminder - Customers inactive for a long period
> **Smaller can perform better** > A focused campaign to the right segment often beats a broad message to everyone.
Connect campaigns to follow-up
Campaign success is not only clicks or replies. It is what happens after the customer responds. Taly helps teams keep campaigns connected to conversations, customers, and next steps.
